Facebook Pixel vs Site Kit

Head-to-head usage across the sites we track.

Top sites by authority

Facebook Pixel · Site Kit · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Facebook Pixel · Site Kit · share of sites in each country using one or the other

United States 611,008

194,442

India 210,862

96,669

Brazil 214,285

73,670

United Kingdom 192,259

63,934

Canada 157,641

43,285

France 122,233

62,421

Italy 126,077

55,218

Germany 136,373

44,554

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Aug 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Facebook Pixel sites · All Site Kit sites