Facebook Pixel vs Site Kit

Head-to-head usage across the sites we track.

Top sites by authority

Facebook Pixel · Site Kit · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Facebook Pixel · Site Kit · share of sites in each country using one or the other

United States 682,486

215,676

India 232,577

110,602

Brazil 232,798

80,295

United Kingdom 215,651

72,179

Canada 179,139

49,231

France 143,703

74,632

Italy 141,387

63,679

Germany 152,732

49,459

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Jun 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Facebook Pixel sites · All Site Kit sites