Facebook Pixel vs Snowplow Analytics

Head-to-head usage across the sites we track.

Top sites by authority

Facebook Pixel · Snowplow Analytics · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Facebook Pixel · Snowplow Analytics · share of sites in each country using one or the other

United States 611,008

160,324

India 210,862

36,937

United Kingdom 192,259

47,224

Brazil 214,285

23,548

Canada 157,641

43,750

Germany 136,373

36,170

Australia 132,758

31,835

Italy 126,077

29,531

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Aug 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Facebook Pixel sites · All Snowplow Analytics sites