Facebook Pixel vs Snowplow Analytics

Head-to-head usage across the sites we track.

Top sites by authority

Facebook Pixel · Snowplow Analytics · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Facebook Pixel · Snowplow Analytics · share of sites in each country using one or the other

United States 682,486

180,805

India 232,577

42,327

United Kingdom 215,651

53,956

Brazil 232,798

26,287

Canada 179,139

50,674

Germany 152,732

40,425

Australia 147,442

36,029

France 143,703

35,144

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Jun 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Facebook Pixel sites · All Snowplow Analytics sites