Facebook Pixel vs TikTok Pixel

Head-to-head usage across the sites we track.

Top sites by authority

Facebook Pixel · TikTok Pixel · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Facebook Pixel · TikTok Pixel · share of sites in each country using one or the other

United States 682,486

70,711

Brazil 232,798

35,191

India 232,577

26,649

United Kingdom 215,651

31,872

Canada 179,139

27,120

Germany 152,732

26,956

France 143,703

24,582

Australia 147,442

19,670

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Jun 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Facebook Pixel sites · All TikTok Pixel sites