Facebook Pixel vs TikTok Pixel

Head-to-head usage across the sites we track.

Top sites by authority

Facebook Pixel · TikTok Pixel · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Facebook Pixel · TikTok Pixel · share of sites in each country using one or the other

United States 611,008

63,664

Brazil 214,285

32,482

India 210,862

24,053

United Kingdom 192,259

28,828

Canada 157,641

24,169

Germany 136,373

24,379

Australia 132,758

17,704

Italy 126,077

18,158

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Aug 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Facebook Pixel sites · All TikTok Pixel sites