Fusion Ads vs Microsoft Advertising
Head-to-head usage across the sites we track.
Top sites by authority
Fusion Ads · Microsoft Advertising · how many of each technology's sites sit in the web's highest authority tiers
Open Page Rank 9+
0
108
Open Page Rank 8+
0
2,055
Open Page Rank 7+
0
8,925
Open Page Rank 6+
0
18,225
Open Page Rank 5+
1
32,802
Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.
By country
Fusion Ads · Microsoft Advertising · share of sites in each country using one or the other
United States
6
194,280
Italy
0
120,089
Germany
0
109,223
United Kingdom
2
96,386
France
0
85,328
Netherlands
0
71,387
India
1
66,986
Canada
2
64,841
Audience countries from the Chrome UX Report, top markets of either technology.
Real user performance
| Metric | Fusion Ads | Microsoft Advertising |
|---|---|---|
| LCP | 1.8 s | 1.9 s |
| INP | 25 ms | 75 ms |
| CLS | 0 | 0 |
| TTFB | 900 ms | 800 ms |
Median site's p75 values from the Chrome UX Report, Jun 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.