Google AdSense vs Google Publisher Tag

Head-to-head usage across the sites we track.

Top sites by authority

Google AdSense · Google Publisher Tag · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Google AdSense · Google Publisher Tag · share of sites in each country using one or the other

United States 131,437

77,333

India 99,010

32,440

Japan 99,382

18,382

United Kingdom 60,052

40,696

Canada 50,721

41,155

Germany 58,831

31,191

France 59,932

29,042

Brazil 55,171

22,172

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Jun 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Google AdSense sites · All Google Publisher Tag sites