Google AdSense vs Google Publisher Tag

Head-to-head usage across the sites we track.

Top sites by authority

Google AdSense · Google Publisher Tag · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Google AdSense · Google Publisher Tag · share of sites in each country using one or the other

United States 116,489

69,673

India 87,419

28,780

Japan 86,744

16,051

United Kingdom 53,239

36,190

Germany 51,378

27,542

Canada 43,069

35,821

France 50,047

24,581

Brazil 49,841

20,121

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Aug 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Google AdSense sites · All Google Publisher Tag sites