Google AdSense vs Microsoft Advertising

Head-to-head usage across the sites we track.

Top sites by authority

Google AdSense · Microsoft Advertising · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Google AdSense · Microsoft Advertising · share of sites in each country using one or the other

United States 131,437

194,280

Italy 48,253

120,089

Germany 58,831

109,223

India 99,010

66,986

United Kingdom 60,052

96,386

France 59,932

85,328

Japan 99,382

29,817

Canada 50,721

64,841

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Jun 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Google AdSense sites · All Microsoft Advertising sites