Google AdSense vs Microsoft Advertising

Head-to-head usage across the sites we track.

Top sites by authority

Google AdSense · Microsoft Advertising · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Google AdSense · Microsoft Advertising · share of sites in each country using one or the other

United States 116,489

179,390

Germany 51,378

100,083

Italy 41,826

106,385

India 87,419

59,833

United Kingdom 53,239

87,382

France 50,047

73,584

Japan 86,744

26,579

Canada 43,069

57,630

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Aug 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Google AdSense sites · All Microsoft Advertising sites