Google AdSense vs TripleLift

Head-to-head usage across the sites we track.

Top sites by authority

Google AdSense · TripleLift · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Google AdSense · TripleLift · share of sites in each country using one or the other

United States 116,489

29,576

India 87,419

10,381

Japan 86,744

4,519

United Kingdom 53,239

15,429

Germany 51,378

9,376

Canada 43,069

15,836

France 50,047

8,139

Brazil 49,841

5,936

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Aug 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Google AdSense sites · All TripleLift sites