Google AdSense vs Twitter Ads

Head-to-head usage across the sites we track.

Top sites by authority

Google AdSense · Twitter Ads · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Google AdSense · Twitter Ads · share of sites in each country using one or the other

United States 131,437

77,223

Japan 99,382

94,781

India 99,010

38,219

United Kingdom 60,052

37,804

France 59,932

25,910

Germany 58,831

22,605

Canada 50,721

30,395

Indonesia 55,856

21,232

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Jun 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Google AdSense sites · All Twitter Ads sites