Google AdSense vs Twitter Ads

Head-to-head usage across the sites we track.

Top sites by authority

Google AdSense · Twitter Ads · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Google AdSense · Twitter Ads · share of sites in each country using one or the other

United States 116,489

69,437

Japan 86,744

81,700

India 87,419

33,719

United Kingdom 53,239

32,274

France 50,047

20,992

Germany 51,378

19,517

Canada 43,069

26,144

Brazil 49,841

17,811

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Aug 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Google AdSense sites · All Twitter Ads sites