Google AdSense vs Yahoo Advertising

Head-to-head usage across the sites we track.

Top sites by authority

Google AdSense · Yahoo Advertising · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Google AdSense · Yahoo Advertising · share of sites in each country using one or the other

United States 116,489

1,953

Japan 86,744

22,169

India 87,419

930

United Kingdom 53,239

777

Germany 51,378

647

France 50,047

660

Brazil 49,841

536

Indonesia 47,737

1,001

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Aug 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Google AdSense sites · All Yahoo Advertising sites