Google Analytics Enhanced eCommerce vs Site Kit

Head-to-head usage across the sites we track.

Top sites by authority

Google Analytics Enhanced eCommerce · Site Kit · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Google Analytics Enhanced eCommerce · Site Kit · share of sites in each country using one or the other

United States 39,102

194,442

India 11,754

96,669

Brazil 14,161

73,670

Japan 10,340

73,684

United Kingdom 15,759

63,934

France 14,974

62,421

Spain 12,243

58,678

Italy 10,516

55,218

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Aug 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Google Analytics Enhanced eCommerce sites · All Site Kit sites