Google Analytics Enhanced eCommerce vs Site Kit

Head-to-head usage across the sites we track.

Top sites by authority

Google Analytics Enhanced eCommerce · Site Kit · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Google Analytics Enhanced eCommerce · Site Kit · share of sites in each country using one or the other

United States 45,075

215,676

India 13,528

110,602

Brazil 15,824

80,295

Japan 12,074

82,773

France 17,868

74,632

United Kingdom 18,188

72,179

Spain 14,058

67,753

Italy 11,987

63,679

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Jun 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Google Analytics Enhanced eCommerce sites · All Site Kit sites