Google Analytics Enhanced eCommerce vs Yandex.Metrika

Head-to-head usage across the sites we track.

Top sites by authority

Google Analytics Enhanced eCommerce · Yandex.Metrika · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Google Analytics Enhanced eCommerce · Yandex.Metrika · share of sites in each country using one or the other

Russia 4,471

293,343

United States 39,102

21,401

Belarus 1,639

49,072

Germany 11,898

27,196

Kazakhstan 1,666

35,034

United Kingdom 15,759

13,103

Netherlands 9,100

18,282

Türkiye 8,416

17,826

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Aug 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Google Analytics Enhanced eCommerce sites · All Yandex.Metrika sites