Google Analytics vs Google Analytics Enhanced eCommerce

Head-to-head usage across the sites we track.

Top sites by authority

Google Analytics · Google Analytics Enhanced eCommerce · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Google Analytics · Google Analytics Enhanced eCommerce · share of sites in each country using one or the other

United States 1,825,086

45,075

Japan 752,077

12,074

India 660,191

13,528

United Kingdom 591,165

18,188

France 487,677

17,868

Brazil 487,743

15,824

Germany 438,882

13,787

Canada 427,096

14,684

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Jun 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Google Analytics sites · All Google Analytics Enhanced eCommerce sites