Google Analytics vs Google Analytics Enhanced eCommerce

Head-to-head usage across the sites we track.

Top sites by authority

Google Analytics · Google Analytics Enhanced eCommerce · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Google Analytics · Google Analytics Enhanced eCommerce · share of sites in each country using one or the other

United States 1,630,450

39,102

Japan 653,829

10,340

India 590,092

11,754

United Kingdom 519,612

15,759

Brazil 448,348

14,161

France 410,196

14,974

Germany 390,976

11,898

Canada 372,528

12,705

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Aug 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Google Analytics sites · All Google Analytics Enhanced eCommerce sites