Google Analytics vs Linkedin Insight Tag

Head-to-head usage across the sites we track.

Top sites by authority

Google Analytics · Linkedin Insight Tag · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Google Analytics · Linkedin Insight Tag · share of sites in each country using one or the other

United States 1,825,086

97,636

Japan 752,077

12,849

India 660,191

55,560

United Kingdom 591,165

41,552

France 487,677

27,556

Brazil 487,743

26,036

Germany 438,882

26,526

Canada 427,096

34,538

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Jun 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Google Analytics sites · All Linkedin Insight Tag sites