Google Analytics vs Linkedin Insight Tag

Head-to-head usage across the sites we track.

Top sites by authority

Google Analytics · Linkedin Insight Tag · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Google Analytics · Linkedin Insight Tag · share of sites in each country using one or the other

United States 1,630,450

87,951

Japan 653,829

10,842

India 590,092

49,050

United Kingdom 519,612

35,401

Brazil 448,348

23,805

France 410,196

21,483

Germany 390,976

22,815

Canada 372,528

29,914

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Aug 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Google Analytics sites · All Linkedin Insight Tag sites