Google Analytics vs PayPal Marketing Solutions

Head-to-head usage across the sites we track.

Top sites by authority

Google Analytics · PayPal Marketing Solutions · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Google Analytics · PayPal Marketing Solutions · share of sites in each country using one or the other

United States 1,630,450

5,160

Japan 653,829

449

India 590,092

1,488

United Kingdom 519,612

2,689

Brazil 448,348

678

France 410,196

1,563

Germany 390,976

2,399

Canada 372,528

1,626

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Aug 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Google Analytics sites · All PayPal Marketing Solutions sites