Google Analytics vs TikTok Pixel

Head-to-head usage across the sites we track.

Top sites by authority

Google Analytics · TikTok Pixel · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Google Analytics · TikTok Pixel · share of sites in each country using one or the other

United States 1,825,086

70,711

Japan 752,077

18,215

India 660,191

26,649

United Kingdom 591,165

31,872

Brazil 487,743

35,191

France 487,677

24,582

Germany 438,882

26,956

Canada 427,096

27,120

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Jun 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Google Analytics sites · All TikTok Pixel sites