Google Analytics vs TikTok Pixel

Head-to-head usage across the sites we track.

Top sites by authority

Google Analytics · TikTok Pixel · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Google Analytics · TikTok Pixel · share of sites in each country using one or the other

United States 1,630,450

63,664

Japan 653,829

16,257

India 590,092

24,053

United Kingdom 519,612

28,828

Brazil 448,348

32,482

France 410,196

21,311

Germany 390,976

24,379

Canada 372,528

24,169

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Aug 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Google Analytics sites · All TikTok Pixel sites