Google Publisher Tag vs LiveRamp DPM
Head-to-head usage across the sites we track.
Top sites by authority
Google Publisher Tag · LiveRamp DPM · how many of each technology's sites sit in the web's highest authority tiers
Open Page Rank 9+
70
1
Open Page Rank 8+
1,185
8
Open Page Rank 7+
5,440
22
Open Page Rank 6+
10,495
33
Open Page Rank 5+
17,037
39
Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.
By country
Google Publisher Tag · LiveRamp DPM · share of sites in each country using one or the other
United States
77,333
138
Canada
41,155
93
United Kingdom
40,696
79
India
32,440
87
Germany
31,191
62
France
29,042
62
Australia
27,204
62
Spain
26,508
60
Audience countries from the Chrome UX Report, top markets of either technology.
Real user performance
| Metric | Google Publisher Tag | LiveRamp DPM |
|---|---|---|
| LCP | 1.9 s | 2.4 s |
| INP | 100 ms | 125 ms |
| CLS | 0.05 | 0 |
| TTFB | 800 ms | 900 ms |
Median site's p75 values from the Chrome UX Report, Jun 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.