Google Publisher Tag vs LiveRamp DPM
Head-to-head usage across the sites we track.
Top sites by authority
Google Publisher Tag · LiveRamp DPM · how many of each technology's sites sit in the web's highest authority tiers
Open Page Rank 9+
72
1
Open Page Rank 8+
1,186
9
Open Page Rank 7+
5,411
24
Open Page Rank 6+
10,428
34
Open Page Rank 5+
16,880
41
Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.
By country
Google Publisher Tag · LiveRamp DPM · share of sites in each country using one or the other
United States
69,673
120
United Kingdom
36,190
75
Canada
35,821
88
India
28,780
75
Germany
27,542
56
France
24,581
56
Australia
24,114
58
Spain
23,313
54
Audience countries from the Chrome UX Report, top markets of either technology.
Real user performance
| Metric | Google Publisher Tag | LiveRamp DPM |
|---|---|---|
| LCP | 1.9 s | 2.3 s |
| INP | 100 ms | 125 ms |
| CLS | 0.05 | 0.05 |
| TTFB | 800 ms | 900 ms |
Median site's p75 values from the Chrome UX Report, Aug 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.