Google Publisher Tag vs Microsoft Advertising

Head-to-head usage across the sites we track.

Top sites by authority

Google Publisher Tag · Microsoft Advertising · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Google Publisher Tag · Microsoft Advertising · share of sites in each country using one or the other

United States 69,673

179,390

Italy 21,857

106,385

Germany 27,542

100,083

United Kingdom 36,190

87,382

France 24,581

73,584

Canada 35,821

57,630

India 28,780

59,833

Netherlands 20,697

63,866

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Aug 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Google Publisher Tag sites · All Microsoft Advertising sites