Google Publisher Tag vs Microsoft Advertising

Head-to-head usage across the sites we track.

Top sites by authority

Google Publisher Tag · Microsoft Advertising · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Google Publisher Tag · Microsoft Advertising · share of sites in each country using one or the other

United States 77,333

194,280

Italy 24,959

120,089

Germany 31,191

109,223

United Kingdom 40,696

96,386

France 29,042

85,328

Canada 41,155

64,841

India 32,440

66,986

Netherlands 23,670

71,387

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Jun 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Google Publisher Tag sites · All Microsoft Advertising sites