Google Publisher Tag vs OpenWeb
Head-to-head usage across the sites we track.
Top sites by authority
Google Publisher Tag · OpenWeb · how many of each technology's sites sit in the web's highest authority tiers
Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.
By country
Google Publisher Tag · OpenWeb · share of sites in each country using one or the other
United States
77,333
126
Canada
41,155
107
United Kingdom
40,696
102
India
32,440
62
Germany
31,191
77
France
29,042
64
Australia
27,204
39
Spain
26,508
60
Audience countries from the Chrome UX Report, top markets of either technology.
Real user performance
| Metric | Google Publisher Tag | OpenWeb |
|---|---|---|
| LCP | 1.9 s | 1.3 s |
| INP | 100 ms | 175 ms |
| CLS | 0.05 | 0 |
| TTFB | 800 ms | 400 ms |
Median site's p75 values from the Chrome UX Report, Jun 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.
Sites that switched
Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.
OpenWeb to Google Publisher Tag
| Domain | When |
|---|---|
| dailypassport.com | Aug 2025 |
| betterreport.com | Jul 2025 |