Google Publisher Tag vs Project Wonderful
Head-to-head usage across the sites we track.
Top sites by authority
Google Publisher Tag · Project Wonderful · how many of each technology's sites sit in the web's highest authority tiers
Open Page Rank 9+
70
1
Open Page Rank 8+
1,185
1
Open Page Rank 7+
5,440
1
Open Page Rank 6+
10,495
1
Open Page Rank 5+
17,037
3
Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.
By country
Google Publisher Tag · Project Wonderful · share of sites in each country using one or the other
United States
77,333
71
Canada
41,155
27
United Kingdom
40,696
26
India
32,440
26
Germany
31,191
22
France
29,042
16
Australia
27,204
18
Spain
26,508
13
Audience countries from the Chrome UX Report, top markets of either technology.
Real user performance
| Metric | Google Publisher Tag | Project Wonderful |
|---|---|---|
| LCP | 1.9 s | 1.5 s |
| INP | 100 ms | 75 ms |
| CLS | 0.05 | 0 |
| TTFB | 800 ms | 700 ms |
Median site's p75 values from the Chrome UX Report, Jun 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.
All Google Publisher Tag sites · All Project Wonderful sites