Google Publisher Tag vs PubGuru

Head-to-head usage across the sites we track.

Top sites by authority

Google Publisher Tag · PubGuru · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Google Publisher Tag · PubGuru · share of sites in each country using one or the other

United States 77,333

105

Canada 41,155

56

United Kingdom 40,696

58

India 32,440

61

Germany 31,191

47

France 29,042

50

Australia 27,204

44

Spain 26,508

44

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Jun 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Google Publisher Tag sites · All PubGuru sites