Google Publisher Tag vs Snap Pixel
Head-to-head usage across the sites we track.
Top sites by authority
Google Publisher Tag · Snap Pixel · how many of each technology's sites sit in the web's highest authority tiers
Open Page Rank 9+
72
1
Open Page Rank 8+
1,186
3
Open Page Rank 7+
5,411
22
Open Page Rank 6+
10,428
44
Open Page Rank 5+
16,880
105
Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.
By country
Google Publisher Tag · Snap Pixel · share of sites in each country using one or the other
United States
69,673
3,861
United Kingdom
36,190
1,918
Canada
35,821
1,737
India
28,780
2,036
Germany
27,542
1,310
France
24,581
1,429
Australia
24,114
1,275
Spain
23,313
873
Audience countries from the Chrome UX Report, top markets of either technology.
Real user performance
| Metric | Google Publisher Tag | Snap Pixel |
|---|---|---|
| LCP | 1.9 s | 1.7 s |
| INP | 100 ms | 125 ms |
| CLS | 0.05 | 0 |
| TTFB | 800 ms | 500 ms |
Median site's p75 values from the Chrome UX Report, Aug 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.