Google Publisher Tag vs Snap Pixel
Head-to-head usage across the sites we track.
Top sites by authority
Google Publisher Tag · Snap Pixel · how many of each technology's sites sit in the web's highest authority tiers
Open Page Rank 9+
70
1
Open Page Rank 8+
1,185
3
Open Page Rank 7+
5,440
19
Open Page Rank 6+
10,495
42
Open Page Rank 5+
17,037
106
Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.
By country
Google Publisher Tag · Snap Pixel · share of sites in each country using one or the other
United States
77,333
4,429
Canada
41,155
2,026
United Kingdom
40,696
2,209
India
32,440
2,324
Germany
31,191
1,463
France
29,042
1,662
Australia
27,204
1,402
Spain
26,508
954
Audience countries from the Chrome UX Report, top markets of either technology.
Real user performance
| Metric | Google Publisher Tag | Snap Pixel |
|---|---|---|
| LCP | 1.9 s | 1.7 s |
| INP | 100 ms | 100 ms |
| CLS | 0.05 | 0 |
| TTFB | 800 ms | 500 ms |
Median site's p75 values from the Chrome UX Report, Jun 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.