Google Publisher Tag vs Taboola

Head-to-head usage across the sites we track.

Top sites by authority

Google Publisher Tag · Taboola · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Google Publisher Tag · Taboola · share of sites in each country using one or the other

United States 69,673

17,781

United Kingdom 36,190

9,407

Canada 35,821

8,810

India 28,780

9,107

Germany 27,542

8,624

France 24,581

7,250

Australia 24,114

6,370

Spain 23,313

6,512

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Aug 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Google Publisher Tag sites · All Taboola sites