Google Publisher Tag vs Tapad

Head-to-head usage across the sites we track.

Top sites by authority

Google Publisher Tag · Tapad · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Google Publisher Tag · Tapad · share of sites in each country using one or the other

United States 69,673

10,133

United Kingdom 36,190

5,362

Canada 35,821

5,417

India 28,780

4,000

Germany 27,542

3,933

France 24,581

3,657

Australia 24,114

3,710

Spain 23,313

3,609

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Aug 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Google Publisher Tag sites · All Tapad sites