Google Publisher Tag vs Twitter Ads

Head-to-head usage across the sites we track.

Top sites by authority

Google Publisher Tag · Twitter Ads · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Google Publisher Tag · Twitter Ads · share of sites in each country using one or the other

United States 69,673

69,437

Japan 16,051

81,700

United Kingdom 36,190

32,274

India 28,780

33,719

Canada 35,821

26,144

Germany 27,542

19,517

France 24,581

20,992

Spain 23,313

20,740

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Aug 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Google Publisher Tag sites · All Twitter Ads sites