Google Publisher Tag vs Yahoo Advertising
Head-to-head usage across the sites we track.
Top sites by authority
Google Publisher Tag · Yahoo Advertising · how many of each technology's sites sit in the web's highest authority tiers
Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.
By country
Google Publisher Tag · Yahoo Advertising · share of sites in each country using one or the other
United States
69,673
1,953
Japan
16,051
22,169
United Kingdom
36,190
777
Canada
35,821
776
India
28,780
930
Germany
27,542
647
France
24,581
660
Australia
24,114
858
Audience countries from the Chrome UX Report, top markets of either technology.
Real user performance
| Metric | Google Publisher Tag | Yahoo Advertising |
|---|---|---|
| LCP | 1.9 s | 1.6 s |
| INP | 100 ms | 75 ms |
| CLS | 0.05 | 0 |
| TTFB | 800 ms | 600 ms |
Median site's p75 values from the Chrome UX Report, Aug 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.
Sites that switched
Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.
Google Publisher Tag to Yahoo Advertising
| Domain | When |
|---|---|
| seikatsu-kojo.jp | Mar 2026 |
Yahoo Advertising to Google Publisher Tag
| Domain | When |
|---|---|
| lifedot.jp | Nov 2025 |
All Google Publisher Tag sites · All Yahoo Advertising sites