Google Publisher Tag vs Yahoo Advertising

Head-to-head usage across the sites we track.

Top sites by authority

Google Publisher Tag · Yahoo Advertising · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Google Publisher Tag · Yahoo Advertising · share of sites in each country using one or the other

United States 77,333

2,206

Japan 18,382

25,074

Canada 41,155

860

United Kingdom 40,696

857

India 32,440

1,036

Germany 31,191

724

France 29,042

748

Australia 27,204

909

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Jun 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Google Publisher Tag sites · All Yahoo Advertising sites