Google Publisher Tag vs Yandex.Direct
Head-to-head usage across the sites we track.
Top sites by authority
Google Publisher Tag · Yandex.Direct · how many of each technology's sites sit in the web's highest authority tiers
Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.
By country
Google Publisher Tag · Yandex.Direct · share of sites in each country using one or the other
United States
77,333
1,472
Canada
41,155
619
United Kingdom
40,696
819
Germany
31,191
1,796
India
32,440
313
France
29,042
782
Australia
27,204
206
Spain
26,508
577
Audience countries from the Chrome UX Report, top markets of either technology.
Real user performance
| Metric | Google Publisher Tag | Yandex.Direct |
|---|---|---|
| LCP | 1.9 s | 1.8 s |
| INP | 100 ms | 75 ms |
| CLS | 0.05 | 0 |
| TTFB | 800 ms | 700 ms |
Median site's p75 values from the Chrome UX Report, Jun 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.
Sites that switched
Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.
Yandex.Direct to Google Publisher Tag
| Domain | When |
|---|---|
| medincom-info.ru | Aug 2025 |