Google Remarketing Tag vs Picreel

Head-to-head usage across the sites we track.

670,223
websites, to May 2022
vs
522
websites

Detections for Google Remarketing Tag end in May 2022. The fingerprint catalog behind our crawls no longer carries that technology as its own entry, usually because it was retired or split into more specific ones, so its figure is the last recorded and is not directly comparable with a currently tracked technology.

Top sites by authority

Google Remarketing Tag · Picreel · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank 7+ 0 3
Open Page Rank 6+ 0 8
Open Page Rank 5+ 0 15

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Google Remarketing Tag · Picreel · share of sites in each country using one or the other

United States 27,355 163
India 13,633 42
United Kingdom 12,578 27
Brazil 11,234 19
Germany 10,589 19
Canada 10,238 36
France 9,327 20
Spain 9,198 18

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Metric Google Remarketing Tag Picreel
LCP 2 s 2 s
INP 75 ms 75 ms
CLS 0 0
TTFB 900 ms 1000 ms

Median site's p75 values from the Chrome UX Report, Aug 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

All Google Remarketing Tag sites · All Picreel sites

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