Google Remarketing Tag vs Smarter Click

Head-to-head usage across the sites we track.

Detections for Google Remarketing Tag end in May 2022. The fingerprint catalog behind our crawls no longer carries that technology as its own entry, usually because it was retired or split into more specific ones, so its figure is the last recorded and is not directly comparable with a currently tracked technology.

Top sites by authority

Google Remarketing Tag · Smarter Click · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Google Remarketing Tag · Smarter Click · share of sites in each country using one or the other

United States 27,355

1,064

India 13,633

495

United Kingdom 12,578

870

Brazil 11,234

295

Germany 10,589

543

Canada 10,238

479

France 9,327

468

Spain 9,198

459

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Aug 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

All Google Remarketing Tag sites · All Smarter Click sites