Google Remarketing Tag vs Smarter Click
Head-to-head usage across the sites we track.
Top sites by authority
Google Remarketing Tag · Smarter Click · how many of each technology's sites sit in the web's highest authority tiers
Open Page Rank 9+
0
1
Open Page Rank 8+
0
7
Open Page Rank 7+
0
36
Open Page Rank 6+
0
60
Open Page Rank 5+
0
125
Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.
By country
Google Remarketing Tag · Smarter Click · share of sites in each country using one or the other
United States
31,040
1,170
India
15,658
559
United Kingdom
14,396
969
Germany
12,290
598
Brazil
12,491
326
Canada
11,866
535
France
11,303
524
Spain
10,698
499
Audience countries from the Chrome UX Report, top markets of either technology.
Real user performance
| Metric | Google Remarketing Tag | Smarter Click |
|---|---|---|
| LCP | 2 s | 2 s |
| INP | 75 ms | 125 ms |
| CLS | 0 | 0 |
| TTFB | 800 ms | 700 ms |
Median site's p75 values from the Chrome UX Report, Jun 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.