GumGum vs Microsoft Advertising

Head-to-head usage across the sites we track.

Top sites by authority

GumGum · Microsoft Advertising · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

GumGum · Microsoft Advertising · share of sites in each country using one or the other

United States 16,692

194,280

Italy 2,421

120,089

Germany 3,709

109,223

United Kingdom 7,898

96,386

France 3,334

85,328

Netherlands 2,657

71,387

Canada 8,216

64,841

India 5,300

66,986

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Jun 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All GumGum sites · All Microsoft Advertising sites