HubSpot Analytics vs Site Kit

Head-to-head usage across the sites we track.

Top sites by authority

HubSpot Analytics · Site Kit · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

HubSpot Analytics · Site Kit · share of sites in each country using one or the other

United States 72,336

215,676

India 25,410

110,602

United Kingdom 20,183

72,179

Brazil 10,224

80,295

Japan 7,646

82,773

France 12,060

74,632

Spain 10,434

67,753

Italy 8,423

63,679

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Jun 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All HubSpot Analytics sites · All Site Kit sites