ID5 vs Microsoft Advertising

Head-to-head usage across the sites we track.

Top sites by authority

ID5 · Microsoft Advertising · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

ID5 · Microsoft Advertising · share of sites in each country using one or the other

United States 50,036

179,390

Italy 13,428

106,385

Germany 17,548

100,083

United Kingdom 24,990

87,382

France 15,554

73,584

Canada 25,206

57,630

India 18,423

59,833

Netherlands 12,800

63,866

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Aug 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All ID5 sites · All Microsoft Advertising sites