ID5 vs Microsoft Advertising

Head-to-head usage across the sites we track.

Top sites by authority

ID5 · Microsoft Advertising · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

ID5 · Microsoft Advertising · share of sites in each country using one or the other

United States 55,502

194,280

Italy 14,947

120,089

Germany 19,361

109,223

United Kingdom 27,695

96,386

France 18,034

85,328

Canada 28,716

64,841

India 20,684

66,986

Netherlands 14,306

71,387

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Jun 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All ID5 sites · All Microsoft Advertising sites