Matomo Tag Manager vs Tealium
Head-to-head usage across the sites we track.
Top sites by authority
Matomo Tag Manager · Tealium · how many of each technology's sites sit in the web's highest authority tiers
Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.
By country
Matomo Tag Manager · Tealium · share of sites in each country using one or the other
United States
4,442
17,856
Germany
5,489
2,357
France
4,821
2,172
United Kingdom
2,459
2,954
India
2,398
2,825
Canada
1,817
3,394
Japan
3,659
1,531
Italy
2,623
1,958
Audience countries from the Chrome UX Report, top markets of either technology.
Real user performance
| Metric | Matomo Tag Manager | Tealium |
|---|---|---|
| LCP | 1.8 s | 1.6 s |
| INP | 75 ms | 75 ms |
| CLS | 0 | 0 |
| TTFB | 900 ms | 700 ms |
Median site's p75 values from the Chrome UX Report, Aug 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.
Sites that switched
Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.
Matomo Tag Manager to Tealium
| Domain | When |
|---|---|
| norton.com | Jul 2026 |
| santander.co.uk | May 2026 |