Microsoft Advertising vs Nativo
Head-to-head usage across the sites we track.
Top sites by authority
Microsoft Advertising · Nativo · how many of each technology's sites sit in the web's highest authority tiers
Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.
By country
Microsoft Advertising · Nativo · share of sites in each country using one or the other
United States
179,390
1,261
Italy
106,385
305
Germany
100,083
375
United Kingdom
87,382
608
France
73,584
331
Netherlands
63,866
311
India
59,833
600
Canada
57,630
703
Audience countries from the Chrome UX Report, top markets of either technology.
Real user performance
| Metric | Microsoft Advertising | Nativo |
|---|---|---|
| LCP | 1.9 s | 2.1 s |
| INP | 75 ms | 125 ms |
| CLS | 0 | 0.05 |
| TTFB | 800 ms | 800 ms |
Median site's p75 values from the Chrome UX Report, Aug 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.
Sites that switched
Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.
Microsoft Advertising to Nativo
| Domain | When |
|---|---|
| centralbucksnews.com | May 2026 |
Nativo to Microsoft Advertising
| Domain | When |
|---|---|
| 95x.com | Jun 2026 |
| wantedonline.co.za | May 2026 |
| businessday.co.za | May 2026 |
| theherald.co.za | May 2026 |
| timeslive.co.za | May 2026 |
| dailydispatch.co.za | May 2026 |
| sowetan.co.za | May 2026 |
| visitgrandcounty.com | Feb 2026 |
| computerworld.pl | Feb 2026 |
| iuhoosiers.com | Dec 2025 |
| baylorbears.com | Nov 2025 |