Microsoft Advertising vs Rakuten Advertising

Head-to-head usage across the sites we track.

Top sites by authority

Microsoft Advertising · Rakuten Advertising · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Microsoft Advertising · Rakuten Advertising · share of sites in each country using one or the other

United States 179,390

2,259

Italy 106,385

823

Germany 100,083

967

United Kingdom 87,382

1,460

France 73,584

943

Netherlands 63,866

747

India 59,833

1,339

Canada 57,630

1,467

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Aug 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Microsoft Advertising sites · All Rakuten Advertising sites