Microsoft Advertising vs Rakuten Advertising

Head-to-head usage across the sites we track.

Top sites by authority

Microsoft Advertising · Rakuten Advertising · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Microsoft Advertising · Rakuten Advertising · share of sites in each country using one or the other

United States 194,280

2,528

Italy 120,089

928

Germany 109,223

1,119

United Kingdom 96,386

1,685

France 85,328

1,145

Netherlands 71,387

860

India 66,986

1,508

Canada 64,841

1,666

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Jun 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Microsoft Advertising sites · All Rakuten Advertising sites