Microsoft Advertising vs TrafficStars
Head-to-head usage across the sites we track.
Top sites by authority
Microsoft Advertising · TrafficStars · how many of each technology's sites sit in the web's highest authority tiers
Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.
By country
Microsoft Advertising · TrafficStars · share of sites in each country using one or the other
United States
179,390
1,247
Italy
106,385
643
Germany
100,083
987
United Kingdom
87,382
811
France
73,584
893
Netherlands
63,866
648
India
59,833
1,396
Canada
57,630
583
Audience countries from the Chrome UX Report, top markets of either technology.
Real user performance
| Metric | Microsoft Advertising | TrafficStars |
|---|---|---|
| LCP | 1.9 s | 2.3 s |
| INP | 75 ms | 150 ms |
| CLS | 0 | 0 |
| TTFB | 800 ms | 1100 ms |
Median site's p75 values from the Chrome UX Report, Aug 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.
Sites that switched
Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.
TrafficStars to Microsoft Advertising
| Domain | When |
|---|---|
| cuties.ai | Dec 2025 |