Microsoft Advertising vs Twitter Ads

Head-to-head usage across the sites we track.

Top sites by authority

Microsoft Advertising · Twitter Ads · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Microsoft Advertising · Twitter Ads · share of sites in each country using one or the other

United States 179,390

69,437

Italy 106,385

16,708

United Kingdom 87,382

32,274

Germany 100,083

19,517

Japan 26,579

81,700

France 73,584

20,992

India 59,833

33,719

Canada 57,630

26,144

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Aug 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Microsoft Advertising sites · All Twitter Ads sites