Microsoft Advertising vs Twitter Ads

Head-to-head usage across the sites we track.

Top sites by authority

Microsoft Advertising · Twitter Ads · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Microsoft Advertising · Twitter Ads · share of sites in each country using one or the other

United States 194,280

77,223

Italy 120,089

19,749

United Kingdom 96,386

37,804

Germany 109,223

22,605

Japan 29,817

94,781

France 85,328

25,910

India 66,986

38,219

Canada 64,841

30,395

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Jun 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Microsoft Advertising sites · All Twitter Ads sites