Microsoft Advertising vs Yandex.Direct
Head-to-head usage across the sites we track.
Top sites by authority
Microsoft Advertising · Yandex.Direct · how many of each technology's sites sit in the web's highest authority tiers
Open Page Rank 9+
109
3
Open Page Rank 8+
2,084
12
Open Page Rank 7+
9,035
46
Open Page Rank 6+
18,455
76
Open Page Rank 5+
33,215
159
Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.
By country
Microsoft Advertising · Yandex.Direct · share of sites in each country using one or the other
United States
179,390
1,082
Italy
106,385
503
Germany
100,083
1,464
United Kingdom
87,382
779
France
73,584
611
Netherlands
63,866
1,068
India
59,833
316
Canada
57,630
418
Audience countries from the Chrome UX Report, top markets of either technology.
Real user performance
| Metric | Microsoft Advertising | Yandex.Direct |
|---|---|---|
| LCP | 1.9 s | 1.8 s |
| INP | 75 ms | 100 ms |
| CLS | 0 | 0 |
| TTFB | 800 ms | 700 ms |
Median site's p75 values from the Chrome UX Report, Aug 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.