Microsoft Advertising vs Yandex.Direct
Head-to-head usage across the sites we track.
Top sites by authority
Microsoft Advertising · Yandex.Direct · how many of each technology's sites sit in the web's highest authority tiers
Open Page Rank 9+
108
3
Open Page Rank 8+
2,055
11
Open Page Rank 7+
8,925
45
Open Page Rank 6+
18,225
74
Open Page Rank 5+
32,802
159
Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.
By country
Microsoft Advertising · Yandex.Direct · share of sites in each country using one or the other
United States
194,280
1,472
Italy
120,089
598
Germany
109,223
1,796
United Kingdom
96,386
819
France
85,328
782
Netherlands
71,387
1,246
India
66,986
313
Canada
64,841
619
Audience countries from the Chrome UX Report, top markets of either technology.
Real user performance
| Metric | Microsoft Advertising | Yandex.Direct |
|---|---|---|
| LCP | 1.9 s | 1.8 s |
| INP | 75 ms | 75 ms |
| CLS | 0 | 0 |
| TTFB | 800 ms | 700 ms |
Median site's p75 values from the Chrome UX Report, Jun 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.