Site Kit vs Snowplow Analytics

Head-to-head usage across the sites we track.

Top sites by authority

Site Kit · Snowplow Analytics · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Site Kit · Snowplow Analytics · share of sites in each country using one or the other

United States 215,676

180,805

India 110,602

42,327

United Kingdom 72,179

53,956

Japan 82,773

35,768

France 74,632

35,144

Brazil 80,295

26,287

Canada 49,231

50,674

Italy 63,679

34,380

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Jun 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Site Kit sites · All Snowplow Analytics sites