Site Kit vs Snowplow Analytics

Head-to-head usage across the sites we track.

Top sites by authority

Site Kit · Snowplow Analytics · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Site Kit · Snowplow Analytics · share of sites in each country using one or the other

United States 194,442

160,324

India 96,669

36,937

United Kingdom 63,934

47,224

Japan 73,684

30,407

Brazil 73,670

23,548

France 62,421

29,413

Canada 43,285

43,750

Spain 58,678

26,255

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Aug 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Site Kit sites · All Snowplow Analytics sites