Site Kit vs TikTok Pixel

Head-to-head usage across the sites we track.

Top sites by authority

Site Kit · TikTok Pixel · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Site Kit · TikTok Pixel · share of sites in each country using one or the other

United States 215,676

70,711

India 110,602

26,649

Brazil 80,295

35,191

United Kingdom 72,179

31,872

Japan 82,773

18,215

France 74,632

24,582

Spain 67,753

21,921

Italy 63,679

19,751

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Jun 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Site Kit sites · All TikTok Pixel sites