Site Kit vs TikTok Pixel

Head-to-head usage across the sites we track.

Top sites by authority

Site Kit · TikTok Pixel · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Site Kit · TikTok Pixel · share of sites in each country using one or the other

United States 194,442

63,664

India 96,669

24,053

Brazil 73,670

32,482

United Kingdom 63,934

28,828

Japan 73,684

16,257

France 62,421

21,311

Spain 58,678

20,021

Italy 55,218

18,158

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Aug 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Site Kit sites · All TikTok Pixel sites