Twitter Ads vs Yahoo Advertising

Head-to-head usage across the sites we track.

Top sites by authority

Twitter Ads · Yahoo Advertising · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Twitter Ads · Yahoo Advertising · share of sites in each country using one or the other

Japan 94,781

25,074

United States 77,223

2,206

India 38,219

1,036

United Kingdom 37,804

857

Canada 30,395

860

France 25,910

748

Spain 24,714

586

Germany 22,605

724

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Jun 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Twitter Ads sites · All Yahoo Advertising sites