Content-Signal adoption

Content signals are machine-readable usage preferences carried inside robots.txt: search, ai-train, and ai-input, each set to yes or no. The format was introduced by Cloudflare in 2025 and can be injected automatically for sites using its managed robots.txt.

7.12% declare content signals 1.49 million of 20.95 million domains with a readable robots.txt 6.69% say no to AI training 1.4 million domains declare ai-train=no 0.02% say no to AI input 3,676 domains declare ai-input=no, no AI answers from their content <0.01% say no to search 127 domains declare search=no, rare by design

Data for Aug 2026, from our monthly crawl. Every percentage divides by the base the first tile names.

Notable adopters

Ranked by Open Page Rank. The per-domain page shows each site's full AI crawler policy.

Where this standard actually stands

Content signals are new and their reach mirrors Cloudflare's: a large share of declarations arrive through Cloudflare's managed robots.txt rather than hand-edited files, so adoption measures platform rollout as much as individual publisher choice. Whether AI operators honor the signals is a separate question that a robots.txt file cannot answer.

Counting method and definitions are on the methodology page.

Look up any website for free

No paywall, no lead-gen, no account. Paste a domain and see what powers it.

No account neededHistory since 2018