ActiveCampaign vs MailChimp

Head-to-head usage across the sites we track.

Top sites by authority

ActiveCampaign · MailChimp · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

ActiveCampaign · MailChimp · share of sites in each country using one or the other

United States 11,976

140,200

United Kingdom 3,859

64,810

Canada 3,391

41,963

India 3,222

40,362

Italy 3,174

33,400

Netherlands 4,093

31,497

Australia 2,891

31,343

Spain 2,975

31,220

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Sep 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All ActiveCampaign sites · All MailChimp sites