ActiveCampaign vs MailChimp

Head-to-head usage across the sites we track.

Top sites by authority

ActiveCampaign · MailChimp · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

ActiveCampaign · MailChimp · share of sites in each country using one or the other

United States 12,144

142,004

United Kingdom 3,818

65,019

Canada 3,355

42,102

India 3,386

41,567

Australia 3,061

32,722

Netherlands 3,962

31,031

Italy 3,005

31,919

Germany 2,846

31,989

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Aug 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All ActiveCampaign sites · All MailChimp sites