AD EBiS vs AppNexus
Head-to-head usage across the sites we track.
Top sites by authority
AD EBiS · AppNexus · how many of each technology's sites sit in the web's highest authority tiers
Open Page Rank 9+
6
47
Open Page Rank 8+
41
689
Open Page Rank 7+
164
2,812
Open Page Rank 6+
292
5,269
Open Page Rank 5+
487
8,688
Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.
By country
AD EBiS · AppNexus · share of sites in each country using one or the other
United States
418
63,153
United Kingdom
174
28,394
Canada
166
28,277
India
198
21,189
France
158
20,122
Germany
137
20,086
Australia
182
18,205
Spain
112
17,003
Audience countries from the Chrome UX Report, top markets of either technology.
Real user performance
| Metric | AD EBiS | AppNexus |
|---|---|---|
| LCP | 1.7 s | 1.9 s |
| INP | 100 ms | 100 ms |
| CLS | 0 | 0.05 |
| TTFB | 600 ms | 800 ms |
Median site's p75 values from the Chrome UX Report, Jun 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.
Sites that switched
Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.
AD EBiS to AppNexus
| Domain | When |
|---|---|
| resocia.jp | Mar 2026 |
| hockeyresultat.se | Dec 2025 |
AppNexus to AD EBiS
| Domain | When |
|---|---|
| kikankou.jp | Sep 2025 |