AD EBiS vs AppNexus
Head-to-head usage across the sites we track.
Top sites by authority
AD EBiS · AppNexus · how many of each technology's sites sit in the web's highest authority tiers
Open Page Rank 9+
4
41
Open Page Rank 8+
40
670
Open Page Rank 7+
159
2,747
Open Page Rank 6+
284
5,157
Open Page Rank 5+
481
8,426
Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.
By country
AD EBiS · AppNexus · share of sites in each country using one or the other
United States
372
55,306
United Kingdom
150
25,318
Canada
147
24,555
India
169
18,466
Germany
124
18,026
France
135
17,057
Australia
163
16,016
Spain
95
15,020
Audience countries from the Chrome UX Report, top markets of either technology.
Real user performance
| Metric | AD EBiS | AppNexus |
|---|---|---|
| LCP | 1.6 s | 1.9 s |
| INP | 100 ms | 100 ms |
| CLS | 0 | 0.05 |
| TTFB | 600 ms | 800 ms |
Median site's p75 values from the Chrome UX Report, Aug 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.
Sites that switched
Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.
AD EBiS to AppNexus
| Domain | When |
|---|---|
| resocia.jp | Mar 2026 |
| hockeyresultat.se | Dec 2025 |
AppNexus to AD EBiS
| Domain | When |
|---|---|
| kikankou.jp | Sep 2025 |