AddToAny vs Outbrain

Head-to-head usage across the sites we track.

Top sites by authority

AddToAny · Outbrain · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

AddToAny · Outbrain · share of sites in each country using one or the other

United States 25,084

5,705

India 13,231

2,989

Japan 12,218

1,990

United Kingdom 9,181

3,415

Italy 9,835

2,570

Brazil 10,001

1,979

Spain 9,098

2,523

France 8,577

2,629

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Sep 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All AddToAny sites · All Outbrain sites