Adform vs Twitter Ads

Head-to-head usage across the sites we track.

Top sites by authority

Adform · Twitter Ads · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Adform · Twitter Ads · share of sites in each country using one or the other

Japan 714

80,085

United States 3,447

69,081

United Kingdom 2,403

32,682

India 1,475

33,070

Canada 1,407

26,321

Spain 2,911

21,889

France 2,167

21,110

Germany 2,858

19,085

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Sep 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Adform sites · All Twitter Ads sites