Adjust vs Facebook Pixel

Head-to-head usage across the sites we track.

Top sites by authority

Adjust · Facebook Pixel · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Adjust · Facebook Pixel · share of sites in each country using one or the other

United States 1,768

606,740

Brazil 3,631

212,674

India 1,220

209,979

United Kingdom 1,241

191,995

Canada 957

156,840

Germany 1,443

133,751

Italy 1,105

131,187

Australia 748

130,501

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Sep 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Adjust sites · All Facebook Pixel sites