Adjust vs Facebook Pixel

Head-to-head usage across the sites we track.

Top sites by authority

Adjust · Facebook Pixel · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Adjust · Facebook Pixel · share of sites in each country using one or the other

United States 2,066

682,486

Brazil 3,840

232,798

India 1,367

232,577

United Kingdom 1,409

215,651

Canada 1,129

179,139

Germany 1,686

152,732

Australia 893

147,442

France 1,479

143,703

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Jun 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Adjust sites · All Facebook Pixel sites