Adjust vs Facebook Pixel

Head-to-head usage across the sites we track.

Top sites by authority

Adjust · Facebook Pixel · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Adjust · Facebook Pixel · share of sites in each country using one or the other

United States 1,790

611,008

Brazil 3,797

214,285

India 1,214

210,862

United Kingdom 1,271

192,259

Canada 1,002

157,641

Germany 1,473

136,373

Australia 767

132,758

Italy 1,134

126,077

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Aug 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Adjust sites · All Facebook Pixel sites