Adjust vs Google Analytics

Head-to-head usage across the sites we track.

Top sites by authority

Adjust · Google Analytics · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Adjust · Google Analytics · share of sites in each country using one or the other

United States 1,790

1,630,450

Japan 1,957

653,829

India 1,214

590,092

United Kingdom 1,271

519,612

Brazil 3,797

448,348

France 1,255

410,196

Germany 1,473

390,976

Canada 1,002

372,528

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Aug 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Adjust sites · All Google Analytics sites