Adjust vs Site Kit

Head-to-head usage across the sites we track.

Top sites by authority

Adjust · Site Kit · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Adjust · Site Kit · share of sites in each country using one or the other

United States 1,790

194,442

India 1,214

96,669

Brazil 3,797

73,670

Japan 1,957

73,684

United Kingdom 1,271

63,934

France 1,255

62,421

Spain 1,111

58,678

Italy 1,134

55,218

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Aug 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Adjust sites · All Site Kit sites