Adjust vs Site Kit

Head-to-head usage across the sites we track.

Top sites by authority

Adjust · Site Kit · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Adjust · Site Kit · share of sites in each country using one or the other

United States 1,768

191,744

India 1,220

94,995

Japan 1,912

73,790

Brazil 3,631

71,181

United Kingdom 1,241

64,452

France 1,221

63,629

Spain 1,121

63,132

Italy 1,105

58,351

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Sep 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Adjust sites · All Site Kit sites