Adobe Experience Platform Identity Service vs Insider

Head-to-head usage across the sites we track.

Top sites by authority

Adobe Experience Platform Identity Service · Insider · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Adobe Experience Platform Identity Service · Insider · share of sites in each country using one or the other

United States 29,992

1,478

India 6,672

1,011

Canada 6,887

754

United Kingdom 6,379

947

Indonesia 3,657

3,338

Spain 5,695

707

Germany 5,438

951

France 4,767

802

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Aug 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Adobe Experience Platform Identity Service sites · All Insider sites