Adobe Experience Platform Launch vs Matomo Tag Manager

Head-to-head usage across the sites we track.

Top sites by authority

Adobe Experience Platform Launch · Matomo Tag Manager · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Adobe Experience Platform Launch · Matomo Tag Manager · share of sites in each country using one or the other

United States 32,664

5,010

India 9,430

2,712

Germany 6,025

6,056

France 5,671

5,729

Canada 8,187

2,099

United Kingdom 7,076

2,695

Spain 6,316

2,492

Japan 4,519

3,983

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Jun 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Adobe Experience Platform Launch sites · All Matomo Tag Manager sites